The right e-liquid depends on the device you use more than anything else. Get these four things right and it'll work the way it should: nicotine type, strength, PG/VG ratio and your coil.
1. Nic salt or freebase
Match the nicotine type to your device. Nic salt e-liquids are made for low-power refillable pod kits (mouth-to-lung). Freebase e-liquids at lower strengths are made for higher-power devices and sub-ohm tanks (direct-to-lung). Using a high-strength salt in a high-power device delivers far more nicotine per puff than intended.
2. Strength
Strengths are printed on every bottle in mg/mL, up to the federal maximum of 20 mg/mL. Nic salts usually come in 10 to 20 mg/mL, and some ranges also offer 3 or 6 mg/mL. Freebase usually comes in 3 or 6 mg/mL. We also carry 0 mg/mL (nicotine-free) options.
Many ranges sell the same flavour in more than one strength, so you can change strength without changing flavour.
3. PG/VG ratio
E-liquid is mostly propylene glycol (PG) and vegetable glycerin (VG). The ratio changes how it behaves:
- More PG (around 50/50): thinner, carries flavour well, and suits small pod coils.
- More VG (70% VG and up): thicker and makes denser vapour. It's made for sub-ohm tanks; in small pod coils it can soak in too slowly and taste burnt.
4. Your coil
Your coil's resistance is printed on it in ohms (Ω). Coils of about 1.0 Ω and higher are mouth-to-lung: pair them with nic salt or 50/50 e-liquid. Coils under 1.0 Ω (sub-ohm) are direct-to-lung: pair them with high-VG freebase at a low strength.
Flavour families
On the shelf you'll mostly see fruit, ice (fruit with a cooling agent), mint and menthol, and tobacco blends, plus flavourless options. Every product page lists the flavours we have and which store has them in stock.
Storing e-liquid safely
- Keep bottles capped, upright, and somewhere cool and dark. Heat and sunlight change the taste over time.
- Nicotine e-liquid is poisonous if swallowed. Bottles have child-resistant caps by law; always close them fully and keep them out of reach of children and pets.
- If a child or pet swallows e-liquid, call 911 right away.